Agile data-driven decision-making key to growth

Data-driven decision-making is crucial to the growth and survival of organizations, according to Boris Evelson, a principal analyst at Forrester Research.

But simply using data to drive decisions is not enough, Evelson said on Tuesday during a presentation hosted by Orbit Analytics. Agility -- the ability to act and react quickly amid constant change -- within an organization's data-driven decision-making framework is also critical to success.

Gut instinct and personal experience can't be discounted, Evelson said, but data is fact without emotion, and the organizations that rely on data to steer their decision-making process are far more likely to achieve growth than those that don't.

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