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Picnic co-founder and CTO Daniel Gebler on the challenges and solutions scaling AI and building an autonomous warehouse

Bron: ai.nl - 10 juli 2022

Chief technology officer (CTO) and Co-founder at Picnic, Daniel Gebler, has been leading the technical team since the online supermarket started in 2015. At the AI Founders Night by Slimmer AI and ai.nl, he talked about different challenges and solutions, like changes in customers’ search behaviour, safe driving from their delivery drivers and the change to an automated warehouse.

“When we started, we had to figure out the consumer position, which is quite simple, deliver all food the next day and offer the lowest price and free delivery. The reason why this is important is that this is the additional implementation of disruptive innovation. If you build something better than the offline variant, you open a market that was unavailable for customers. In 2015 only a minimal amount of people used online shopping for food. When we did our research, we didn’t look at people already shopping online for food, but we looked at the group who had never done this before. All these customers didn’t feel comfortable yet doing this. The key thing is that if you don’t ask for delivery fees and can make this sustainable, you have a business that will stay around for a long time.”

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