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What can ethics-by-design mean for responsible AI innovation? 5 key takeaways

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25-03-2025
Rutger de Wilde
On 11 March 2025, the ‘AI and ethics in practice’ learning community met to explore the topic of ethics-by-design. In this report, you’ll find our key takeaways from the two presentations and the community discussion that followed.

On 11 March 2025, the ‘AI and ethics in practice’ learning community met to explore the topic of ethics-by-design. If we want to develop or implement responsible AI systems, we need more than just guidelines and assessments. We need to integrate ethical principles into the initial design of the AI systems and to follow up on them iteratively. This use of design methodologies to operationalise ethical principles is called ethics-by-design.

We were joined by two speakers:

  • Rutger De Wilde – Researcher with the User Centered Experiences (UCE) group and lecturer of the Electronics-ICT department at Odisee University of Applied Sciences
  • Dries De Roeck – Product Manager at Helpper

In their presentations, they touched on the following questions: How to make ethics an ongoing and iterative process?How can ethics-by-design principles be applied to AI development and design? How can we design AI systems to take ethical challenges into account?

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