Global Marketing Technology & AI Lead

Role purpose: Lead the global strategy, governance, and delivery of marketing technology and AI capabilities to improve customer engagement, campaign performance, and operational efficiency.

Key responsibilities

Define and execute the global marketing technology and AI roadmap aligned to business and brand objectives.
Own marketing platform architecture (e.g., CRM, CDP, marketing automation, analytics, consent) and ensure scalable integration across regions.
Identify, prioritize, and deliver AI use cases (segmentation, personalization, content optimization, forecasting, experimentation).
Establish governance for data quality, privacy, security, and responsible AI, partnering with legal, IT, and data teams.
Lead vendor selection, contract management, and platform optimization to maximize ROI.
Develop measurement frameworks, dashboards, and attribution approaches to track impact and guide decisions.
Enable adoption through training, playbooks, and change management for global and local marketing teams.

Required skills and experience

MarTech leadership: Proven ownership of enterprise marketing platforms and cross-functional delivery.
AI and analytics: Hands-on experience applying ML/GenAI to marketing workflows and performance measurement.
Data foundations: Understanding of customer data models, identity resolution, tagging, and consent management.
Integration: Experience with APIs, cloud ecosystems, and interoperability across marketing and data stacks.
Stakeholder management: Ability to align global, regional, IT, and agency partners.
Execution: Strong program management, prioritization, and continuous improvement mindset.

Build the Marketing Technology and AI capability that strengthens Rabobank's digital authority and enables Marketing & Communications teams globally to work consistently and at scale.

You & your role

Rabobank is looking for a Global Marketing Technology & AI Lead to develop the platforms, capabilities and governance required for a future-ready W&R Marketing & Communications organization.

You will lead the Marketing Technology roadmap and ensure Rabobank's expertise is visible and discoverable across owned channels, search engines and AI-powered environments.

Rabobank.com and Bynder are key platforms within your portfolio. You will lead their further development, connect them to the wider Marketing Technology landscape and ensure they support consistent, high-quality and AI-ready content across regions and global domains.

Working at the intersection of Marketing, Technology, Data and AI, you will translate strategic marketing requirements into scalable platforms, standards and ways of working. You will partner with global and regional teams to improve discoverability, platform adoption and marketing effectiveness. As a senior individual contributor, you will influence priorities, shape roadmaps and partner with global and regional teams to improve discoverability, platform adoption and marketing effectiveness.

Facts & figures

36 hours per week.
W&R serves 18,000 clients per day.
W&R has sector experience in Food & Agriculture, Energy Transition, High Tech & Digital, Transport & Mobility, and Construction & Real-Estate.
W&R has over 10,000 employees active in 24 countries, 4 regions.
Rabobank has 9 million customers worldwide.

Top 3 responsibilities

1. Build digital authority

Strengthen Rabobank's visibility across search and AI-powered discovery.
Develop capabilities for SEO, AEO and GEO.
Ensure platforms and content are structured for human and machine discoverability.
Use performance data and clear KPIs to improve visibility, authority, platform adoption and marketing effectiveness.

2. Lead the Marketing Technology roadmap

Translate marketing priorities into a coherent roadmap of platforms and capabilities.
Own Marketing requirements for Rabobank.com, Bynder and related Marketing Technology solutions.
Prioritize roadmaps, backlogs, investments and suppliers.
Improve connections between content, platforms, data and workflows.
Evaluate emerging Marketing Technology and AI capabilities that improve discoverability, workflow efficiency and marketing effectiveness.

3. Enable global adoption

Establish clear platform governance, ownership and standards.
Improve publishing and digital asset-management processes.
Lead migrations, platform improvements and adoption.
Build guidance and capabilities that enable regions to work consistently and efficiently.
Reduce fragmented tools, duplicated activities and manual processes.

Together we achieve more than alone

We believe in the power of differences. By combining people’s different perspectives, we become an even better bank. That is why we are curious about what you will add to our global Marketing & Communications team.

The colleagues in the global Marketing & Communications team look forward to working with you. Together, you build a future-ready Marketing Technology and Artificial Intelligence organisation, working closely with colleagues across Marketing, Technology, Data and the business.
The role reports to the Global Head of Wholesale & Rural Marketing & Communications.

Working at Rabobank

At Rabobank, your development and that of society go hand in hand. That is why we invest in you and work together towards a better world. We summarise this in one sentence: at Rabobank, you work on yourself and the world around you at the same time.

You can see this in your personal development budget, our hybrid working environment and our focus on a healthy balance between work and home. You can contribute to financial services for our private and business customers, as well as to societal challenges such as the food and energy transitions. Together, we are growing a better world.

Why everyone is welcome at Rabobank

At Rabobank, we are building a culture in which everyone can feel welcome. We value differences and use them to collaborate more effectively and make better decisions. We do this step by step, paying attention to what is going well and what we can still improve.

By remaining open to different perspectives, we create an environment in which colleagues can feel heard. This helps us become an organisation where people enjoy working and where we understand and serve our customers well.

You & your talent

At least 7 years of experience in Marketing Technology, digital product management, digital platforms or marketing transformation.
Experience modernising digital platforms or simplifying fragmented technology environments.
Experience leading the adoption of new marketing technologies at scale.
Experience owning a technology or product roadmap.
A strong understanding of digital visibility, search engine optimisation and AI-powered discoverability.
Experience with content management systems, digital asset management platforms or digital experience platforms.
Strong product management and prioritisation skills.
Experience working across Marketing, Technology, Data and business teams.
The ability to translate complex requirements into scalable solutions.
Strong stakeholder and supplier management skills.
Experience using data and performance insights to drive decision-making and optimisation.
The confidence to challenge priorities and drive delivery globally.
Strong written and verbal communication skills in English and Dutch.
Experience with Bynder or a comparable digital asset management platform is an advantage.

This is what we offer you

Salary: Gross monthly salary between EUR 5,994 and EUR 8,563 (scale 10) for a 36-hour work week.
Extras: a thirteenth month, 8% holiday allowance, and a 10% Employee Benefit Budget.
Development budget: EUR 1,400 development budget per year for your growth and development.
Hybrid working: a balance between home and office work (possible for most roles).
Pension: decide for yourself the amount of your personal contribution.

Finance

Business

Business Support

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Hubs per Sector

Global Marketing Technology & AI Lead

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